Why Subscribe?

• Because deciding what to buy is harder than actually clicking ‘add to cart’

• Because I have built a (albeit small) reputation for being the human encyclopedia of brands and I wear that title like my favorite pair of shoes.

• Because you want fashion, beauty, and culture takes from someone who thinks ‘investment piece’ is just another way of justifying a splurge

• Because every week, I send out what’s actually worth buying, knowing, and overthinking

It’s like if your best friend's older sister had a finsta, a Notes app full of shopping hot takes, and a running list of things that are actually worth your time - i.e. books to read, trends to ignore, restaurants to gatekeep, and existential questions like ‘Do I need another expensive plain black tee?’

And so…

If you’re still not sold, that’s okay. Not everyone understands my value, and I’ve gone through enough therapy to accept that. No matter what, I cannot wait to grow this community and share with you my recommendations, thoughts, and musings.

I promise to never keep things short, occasionally convince you to buy something, and always keep you entertained.